Does Walmart Sell Kindle Readers? [All You Need To Know]

Is it true that Walmart sells Kindle readers? What about paperwhite Kindles? Here are all the answers you are looking for.

Kindle E-readers have been a popular choice among many people who enjoy reading since they were launched in 2007. It is great for people who enjoy reading outside, as it saves them the hassle of having to deal with pages that turn because of the wind.

And since Walmart is well-known for its wide range of electronics, many people have been wondering if they sell Kindle readers.

In this article, we will get to the bottom of that question.

Read on to see what we discovered.

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Does Walmart Sell Kindle Readers In 2023?

Why Do People Call Walmart Wally World

No, Walmart does not sell Kindle Readers as of 2023.

The reason for this is that is Walmart’s biggest competitor. And while it is not possible to avoid selling all of the same products that Amazon has, marketing other products that have the same feature is usually the go-to way for Walmart.

In this case, Walmart sells Kobo Readers in-store and on their website, which you can find right here.

Why Does Walmart Not Sell Kindle Readers?

Kindle Readers is an Amazon-owned product, and while Walmart did sell them at first when they grew in popularity after their launch, Amazon grew to be Walmart’s main competitor around 2012.

As Kindle Readers is an Amazon-owned product, Walmart didn’t profit enough from selling them. And with Amazon’s strategy of placing their products on Walmart’s and other competitors’ shelves, Amazon had a big leap in terms of reaching their competitors’ customers.

And since Walmart and Amazon are such a big threat to one another, you also can’t find Amazon gift cards in any Walmart store or Walmart gift cards on This is because neither of the two companies wants to encourage their customers to shop with the competition.

What eReaders Does Walmart Sell?

Is Walmart A Franchise

If you are looking for an eReader that is not a Kindle, Walmart sells Kobo Readers in-store and online.

What’s great about Kobo Readers is that they function very similarly to Kindle readers, but you aren’t limited to buying books from their store.

What Is The Difference Between A Kindle Reader And A Kobo Reader?

Kindle Readers can only be bought in the official Amazon store, while Kobo readers are available at most retailers.

The prices of Kindle Readers and Kobo Readers are pretty similar when comparing their specifications side by side.

Kobo Readers, just like Kindle Readers, have front-lit screens that make it easy to read in any condition. Their batteries also last for up to 6 weeks with regular usage.

Again, if you’re looking for an eReader that isn’t a Kindle Reader but is similar in terms of features to one, then a Kobo Reader would be your best bet as they are much more accessible than a Kindle reader and work similarly as well.

Conclusion – Does Walmart Sell Kindle Readers?

Walmart store exterior

It is not possible to find a Kindle Reader at Walmart. The reason for this is because Amazon and Walmart are such big competitors, with both retailers vying for customers’ loyalty by stocking products that the other doesn’t sell.

While you can buy Kindles from many places online, Kobo Readers are sold in-store and on Walmart’s website as well.

If you’re looking for an eReader that isn’t a Kindle but works similarly like one, then we recommend purchasing a Kobo Reader instead where they can be found conveniently at most stores or ordered easily through their website.

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Arthur Beringer

Arthur graduated in 2002 with a Master's in Business Administration from LSU Alexandria. After working in the retail industry for almost 20 years, he decided to quit and write full-time to help readers who are searching online for consumer-related answers.