Are Walmart Perfumes Real? [Why They’re Cheap & More]

Why are perfumes cheaper at Walmart? Are they even real or are they fake? What about cologne? Here's everything you need to know about Walmart's perfumes.

There are many different things you can buy at Walmart. Aside from your regular groceries and produce, you can also find many clothes and accessories at Walmart, including perfumes.

And just like many of the other products at Walmart Supercenters, the perfumes are very competitively priced. This leads many customers to wonder whether or not Walmart perfumes are authentic.

So, are Walmart perfumes real?

In this guide, we’ll get to the bottom of this question. We take a look at the authenticity of Walmart perfume, why the prices are lower than other retailers, and even what kind of designer perfumes you can find at Walmart.

Read on to learn more.

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Does Walmart Sell Authentic Perfume?

Why Do People Call Walmart Wally World

When buying perfume at Walmart, you can rest assured that it is real and authentic. Judging by the customer reviews of the different perfumes available at Walmart, it seems like all of them are real and authentic.

Why Are Perfumes Cheaper At Walmart?

The reason perfume prices are lower at Walmart compared to other retailers is because of where they source their perfumes. Unlike other retailers, Walmart purchases most of its perfume from something called the grey market.

The grey market is a channel of stock selling that is very different from the traditional model. This is an unauthorized channel, but it allows manufacturers of different perfumes to sell their products directly to high-end stores at a lower price.

So, with a cheaper channel for buying their perfume stocks, Walmart can keep the prices of their perfumes lower than other retailers.

On top of that, low prices are a staple of Walmart’s identity. So, whenever manufacturers want to sell their items at Walmart, whether it be perfume or clothing, they need to sell it at lower prices to adhere to Walmart standards.

What Designer Perfumes Are Available At Walmart?

Is Walmart A Franchise

Walmart is widely known as an area to find designer perfumes at a lower price. As mentioned earlier, this is because of the source of their stocks and the fact that Walmart can buy them at a lower price. The perfume you find at Walmart is genuine and authentic, and if you look at the customer reviews, it will confirm that.

Among the different designer perfumes you can find at Walmart are:

  • Dolce & Gabbana Light Blue
  • Marc Jacobs Daisy Eau de Toilette Perfume for Women
  • Gucci Bloom Eau de Parfum
  • Versace Bright Crystal Eau De Toilette Spray Perfume for Women

You can rest assured that the prices for these perfumes at Walmart will be a bit lower than other retailers. However, the list doesn’t end there. There is a multitude of different perfumes available at Walmart, and for a more detailed list, you can view the full collection on the Walmart website.

Does Walmart Sell Fake Perfume?

No, none of the perfume available on Walmart shelves or the Walmart website is fake or altered. The reason for the lower prices is the fact that Walmart has better sources for the perfume where they can get it at a lower price.

And due to numerous health and safety standards in place, they are not allowed to sell a perfume that was altered in any way or form. The only alteration you may see on the perfumes at Walmart are on the packaging when different stickers and modifications are added when the item goes on sale.

But aside from that, the perfume you get at Walmart is as legitimate as it gets.


Walmart store exterior

If you’re considering buying perfume at Walmart because of their lower prices, you don’t have to worry about the perfume being fake.

Walmart prides itself on lower prices than other retailers, and this philosophy also rings true with their perfumes.

So, if you’re looking for legitimate and high-quality perfumes at a competitive price, you might want to consider doing your shopping at Walmart.

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Arthur Beringer

Arthur graduated in 2002 with a Master's in Business Administration from LSU Alexandria. After working in the retail industry for almost 20 years, he decided to quit and write full-time to help readers who are searching online for consumer-related answers.